Tugas Sistem Informasi Manajemen

TUGAS

SISTEM INFORMASI MANAJEMEN

OLEH :

YANDI ARIA

NIM : 1109200020109

KELAS : 60A

MAGISTER MANAJEMEN

UNIVERSITAS SYIAH KUALA

TAHUN 2013

THE ANSWER OF REVIEW QUESTION

1.            E-commerce involves digitally enabled commercial transactions between and among organizations and individuals. Unique features of e-commerce technology include ubiquity, global reach, universal technology standards, richness, interactivity, information density, capabilities for personalization and customization, and social technology.

Digital markets are said to be more “transparent” than traditional markets, with reduced information asymmetry, search costs, transaction costs, and menu costs, along with the ability to change prices dynamically based on market conditions. Digital goods, such as music, video, software, and books, can be delivered over a digital network. Once a digital product has been produced, the cost of delivering that product digitally is extremely low.

Four business trends and three technology trends shaping e-commerce today

-            E-ticketing, selling boarding ticket online

-            E-book

-            Online food delivery

-            Online travel and social networking software like facebook,twitter, line-in Technology trends

-            Like wifi (wireless connection) for smartphone or connectivity phone like speedy

-            New internet based model computing like tablet

-            Powerful handled mobile devices support entertaint  like game,music,movie and chatting.

List and describe the eight unique features of e-commerce

E-commerce Technology Dimension Business Significance Ubiquity. Internet/Web technology is The marketplace is extended beyond traditional available everywhere: at work, at home, boundaries and is removed from a temporal and elsewhere via mobile devices. and geographic location. “Marketspace” anytime,is created; shopping can take place anywhere.Customer convenience is enhanced, and shoppingcosts are reduced.

Global reach. The technology reaches Commerce is enabled across cultural and national across national boundaries, around the Earth. boundaries seamlessly and without modification.

The marketspace includes, potentially, billions ofconsumers and millions of businesses worldwide.

Universal standards. There is one set of With one set of technical standards across the technology standards, namely Internet standards. globe, disparate computer systems can easily communicate with each other.

Richness. Video, audio, and text messages Video, audio, and text marketing messages are are possible. integrated into a single marketing message and consumer experience.

Interactivity. The technology works through Consumers are engaged in a dialog that interaction with the user. dynamically adjusts the experience to the individual, and makes the consumer a co-participant in the process of delivering goods to the market.

Information Density. The technology Information processing, storage, andreduces information costs and raises quality. communication costs drop dramatically, whereas currency, accuracy, and timeliness improve greatly.Information becomes plentiful, cheap, and more accurate.

Personalization/Customization. The technology Personalization of marketing messages and allows personalized messages to be delivered customization of products and services are based to individuals as well as groups. on individual characteristics.

Social technology. User content generation New Internet social and business models enable and social networking. user content creation and distribution, and support social networks.

Define a digital market and digital goods and describe their distinguishing features

DIGITAL MARKETS COMPARED TO TRADITIONAL MARKETS

	DIGITAL MARKETS	TRADITIONAL MARKETS
Information asymmetry Search costs Transaction costs Delayed gratification Menu costs Dynamic pricing Price discrimination Market segmentation precision Switching costs Network effects Disintermediation	Asymmetry reduced Low Low (sometimes virtually nothing) High Low Low cost, instant Low cost, instant Low cost, moderate precision Higher/lower Strong More possible/likely	Asymmetry high High High (time, travel) Lower: purchase now High High cost, delayed High cost, delayed High cost, less High Weaker Less possible/unlikely

2.            The Principal e-Commerce Business and Revenue Models

E-commerce business models are e-tailers, transaction brokers, market creators, content providers, community providers, service providers, and portals. The principal e-commerce revenue models are advertising, sales, subscription, free/freemium, transaction fee, and affiliate.

-          Name And Describe The Principal E-Commerce Business Models

INTERNET BUSINESS MODELS

CATEGORY	DESCRIPTION EXAMPLES
E-tailer	Sells Physical Products Directly To Consumers Or To Individualbusinesses.
Transaction broker	Saves Users Money And Time By Processing Online Sales Transactions And Generating A Fee Each Time A Transaction Occurs.
Market creator	Provides A Digital Environment Where Buyers And Sellers Can Meet, Search For Products, Display Products, And Establish Pricethose Products.
Content provider	Creates Revenue By Providing Digital Content,The Customer May Pay Generated By Selling Advertising Space.
Community Provides	An Online Meeting Place Where Provider People With Similar Interests Can Communicate And Find Useful Information.
Portal	Provides Initial Point Of Entry To Along With Specialized Content And Other
Service provider	Provides Web 2.0 Applications Such As Photo Sharing, Video Sharing, And User-Generated Provides Other Services Such As Online Data Storage And Backup.

-          Name And Describe The E-Commerce Revenue Models

·         Advertasing revenue models

·         Sales revenue models

·         Subcription revenue models

·         Free/fermium revenue models

·         Transaction free revenue models

·         Affiliate revenue models